Leveling Up- India’s Gaming Market 2021 🎮

  • The Indian gaming market is estimated at $2.2 B in 2021 and is expected to more than triple to $7 B by 2026. Much of this growth is expected to be driven by growth in mid-core, core, and casual genres.
  • IAP monetization accounts for $550M of the current market — outstripping ad monetization. It is also expected to compete with and surpass RMG-based monetization in the coming years as the primary form of monetization.
  • There are approximately 450M gamers in India, with an approximate paying user conversion of 20%. This implies that there are ~100M gamers who actively pay in and for games. Our surveys indicated average yearly spending of $16/year per user. Propensities to pay are even higher in mid-core and core genres, with the paying users spending $7-$14 per month.
  • Novel forms of monetization such as virtual gifting, tipping, and subscriptions are seeing early signs of traction. Average order values across gifting and tipping are estimated to be $4-$10. Users also expressed a higher willingness to play games with vernacular and uniquely-Indian themes.

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Lumikai

Lumikai

India’s gaming & interactive media venture fund. Early stage is where the magic happens! Contact: hello@lumikai.com